You could have a great location for your business. You could have a wide selection of quality products at reasonable prices. You could use effective direct response marketing tactics in your advertising campaigns. You could drive loads of prospective clients to your business as a result of your advertising. And you can ensure that they don’t return.
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How To Do Great Marketing And Lose Clients
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The Truth About Advertising #2: It’s All About The Headline, Really!
Read More »As a follow up to the Coca-Cola wannabes that produce ineffective “brand awareness” ads that feature the company name as the most prominent element, here is an ad that I’ve seen in the Boulder Daily Camera for many months now: a store that sells beads.
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The Truth About Advertising #1: Coca-Cola Wannabes
Read More »I love looking at ads in magazines and newspapers. It’s one of the funnest ways to see which companies are wasting their marketing dollars by placing bad ads and which ones are doing a good job. The ones that are doing a good job typically will have their ads running for a long time because they are effective in generating leads.
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Effective And Inexpensive Email Marketing Strategies
Read More »In these tight times, companies no doubt are reducing their marketing budgets, or at least are very careful about where and how they spend their marketing dollars. Online marketing generally, and email marketing specifically, will continue to be one of the least expensive yet very effective ways to get in front of existing and prospective customers.
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Using Marketing Ideas From Other Industries Really Works
Read More »I read a newsletter written by Dan Kennedy, one of my marketing heroes, where he talked about using other industries’ marketing tactics for your industry. One often hears companies say “Well, what they’re doing is great, but it wouldn’t work in my industry.” That is often not the case.
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Why Specialization Is The Name Of The Game
Read More »When I interview a potential graphic designer, one of the most important questions I ask is “In an ideal world, what design projects would you work on?” Inevitably, they’ll pick one that is their favorite, be it print design, web design, or identity/branding design. So, I let them work on the projects that they enjoy most because I am a true believer in specialization.
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Is Pay-Per-Click Right For Your Business?
Read More »A friend of mine called and said, “I think I should finally create a web site for my business (she practices rolfing massage therapy) and I want to do Pay-Per-Click.” I thought to myself, “How do business owners decide that they need PPC?”