Some decisions in life are better made following your gut feeling while others are better made based on actual data. When it comes to marketing, what happens when we make decisions based on our gut feeling vs. actual data? Too often, we end up wasting our precious marketing dollars. Are you guilty of making marketing decisions based on your gut?
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Gut Feeling Versus Actual Data
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Is SEO Dead?
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With Google continuously changing the search game, there is a jaw-dropping amount of misinformation about SEO. Maybe you read something on the Internet, or heard something in the media, or maybe you got contacted by unethical SEO firms or SEO consultants in the past. Maybe you heard debates about link building vs. content marketing and claims that SEO is dead. Well, is it? -
Can You Guess The Next Biggest Thing In Online Marketing?
Read More »So you have a website. Check. You don’t like to pour money down the drain, so you drive visitors to your site. Check. But what about converting your website visitors into customers? Oops.
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Search Engine Marketing Has Come A Long Way, Baby
Read More »There is a certain magic to how fast things can change and lead to great leaps forward in the Internet world. For example, less than a decade ago, outsourcing a Search Engine Marketing (SEM) agency was prohibitive to small businesses because you had to spend at least $10,000 – $15,000 per month, typically with a 12-month contract.
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Is Your Website Idiot-Proof?
Read More »I was talking to a web developer this week who complained about “more and more idiots” that visit a website he maintains for a client. His verdict was that if they’re not smart enough to do what he intended them to while on the site, they shouldn’t be visiting at all.
Well, I bet you’d have to reduce your visitor base to almost zero with that sort of thinking.
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How To Get Your Business Profile Into The Top 10 Local Map Search Results On Google
Read More »You’ve probably noticed the business results map that comes up in Google when you perform a local search. If you search for “bakery boulder colorado,” for example, you’ll see 10 results with business names and phone numbers next to a map. That’s local search. And it’s the latest, greatest, and affordable online advertising opportunity for local businesses.
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Exciting Times In Marketing And What It Means To Your Business
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These are times for the bold. If you want to stay in business, that is. All of a sudden, business isn’t rolling in like it used to. You have to try harder. Work harder. Market better. Some will get discouraged by it all, but others will get excited and see opportunities. The question is, which side are you on? Are you planning to stay in business or close your doors? -
The Truth About Advertising #4: When Too Clever Becomes Useless
Read More »Sometimes you can be very clever with your advertising and get away with it — people will get it, remember it, and praise your cleverness. Maybe they’ll even buy from you. But most of the time, advertisers take cleverness too far, and the whole campaign becomes meaningless and useless.
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The Truth About Advertising #3: Snake Oil Ads And Infomercials
Read More »Lately, it’s gotten much more interesting to look at ads in newspapers and on TV. Just some time ago, infomercials were reserved for late night TV only. Direct response ads hardly showed up in newspapers. That’s because newspapers and magazines tend to consider these ads “junky.” The reason we’re now seeing infomercials on prime time TV and direct response ads taking up full pages in newspapers is, quite simply, they sell.
