February 8, 2015 Digital Marketing, Marketing | Angelika Ilina | Comments Off on 3 Ways To Avoid Bad Vendors
It is a sad truth at Ai Creative that we “inherit” many of our clients as a result of vendors that were “fired.” It’s sad, and admittedly...
January 30, 2015 Digital Marketing, Marketing | Angelika Ilina | 2
Last week we met with a business owner whose niche market is dying a slow but sure death. She considered targeting new markets by creating a new e-commerce website, in addition to...
December 30, 2014 Marketing | Angelika Ilina | Comments Off on Gut Feeling Versus Actual Data
Some decisions in life are better made following your gut feeling while others are better made based on actual data. When it comes to marketing, what happens when we make...
March 8, 2009 Marketing | Angelika Ilina | Comments Off on Exciting Times In Marketing And What It Means To Your Business
These are times for the bold. If you want to stay in business, that is. All of a sudden, business isn’t rolling in like it used to. You have to try harder. Work harder....
February 17, 2009 Marketing | Angelika Ilina | 4
Sometimes you can be very clever with your advertising and get away with it — people will get it, remember it, and praise your cleverness. Maybe they’ll even buy from...
February 9, 2009 Marketing | Angelika Ilina | 3
Lately, it’s gotten much more interesting to look at ads in newspapers and on TV. Just some time ago, infomercials were reserved for late night TV only. Direct response ads...
January 30, 2009 Marketing | Angelika Ilina | Comments Off on How To Do Great Marketing And Lose Clients
You could have a great location for your business. You could have a wide selection of quality products at reasonable prices. You could use effective direct response marketing...
January 17, 2009 Marketing | Angelika Ilina | 4
As a follow up to the Coca-Cola wannabes that produce ineffective “brand awareness” ads that feature the company name as the most prominent element, here is an ad that...
January 6, 2009 Marketing | Angelika Ilina | Comments Off on The Truth About Advertising #1: Coca-Cola Wannabes
I love looking at ads in magazines and newspapers. It’s one of the funnest ways to see which companies are wasting their marketing dollars by placing bad ads and which ones...
December 2, 2008 Marketing | Angelika Ilina | Comments Off on Using Marketing Ideas From Other Industries Really Works
I read a newsletter written by Dan Kennedy, one of my marketing heroes, where he talked about using other industries’ marketing tactics for your industry. One often hears...
