I recently heard Tony Robbins say that fifteen years ago it took 4 quality marketing messages before someone would buy your product or service. In 2009, I wrote an article about how most businesses use 3-4 media channels for their marketing while very successful businesses use 8-10 different types of media.
Can you guess how many quality marketing messages it takes today?
I always encourage clients to rely on actual data instead of a gut feeling when making marketing decisions. However, when we rely only on simple data reporting to decide what to keep and what to cut, we could be shooting ourselves in the foot. Why?
We abandon constant ripples produced by our marketing campaigns that, although not readily quantifiable, result in ROI in the long run.
We all know that your potential customers look at your website before they make contact with your company. But did you know that nearly 60% of the purchase decision-making process is completed before customers make their first contact with you?*
Today’s customers browse websites, turn to their social media networks, and read, listen and watch readily available digital content. This begs the question: Is your online presence doing its job?
At the end of last month Google announced an important update to its algorithm that will significantly impact search results. It plans to expand their use of mobile-friendliness as a ranking signal starting on April 21, 2015.
If your website isn’t mobile-optimized, it won’t rank as well in Google and could quickly become invisible in mobile search results. Are you ready for this shift?
Chances are some of you are reading this on your mobile phone or tablet. When it comes to email, statistics say that 65% of all email is being read via mobile devices, according to Movable Ink’s 2013 U.S. Consumer Device Preference Report. In 2015, these numbers are even higher. How are you creating a better mobile experience for your email subscribers?
It is a sad truth at Ai Creative that we “inherit” many of our clients as a result of vendors that were “fired.” It’s sad, and admittedly aggravating, to hear client stories of wasted time and money. Inevitably, clients end up spending more time and money, and often have to start from scratch.
If fact, our first client back in 2003 came to us because they got “burned” by a vendor who promised, but didn’t deliver. Three out of five prospective clients that we spoke with last month got “burned.” Three recent projects involved fixing a previous vendor’s mess. Why does this happen and what can you do about it?
Last week we met with a business owner whose niche market is dying a slow but sure death. She considered targeting new markets by creating a new e-commerce website, in addition to her existing e-commerce site. The prospect of creating an additional website seemed daunting to her, in light of declining sales, so her eyes lit up when we introduced her to the concept of “testing small.”
“Test small marketing” is the cure for spending gobs of marketing dollars on an unproven marketing initiative only to find out that no one cares or wants to buy.
One of the most frequent questions we get asked is, “Can we add [fill in the blank] to our home page?” What is our most frequent answer? “No.”
It’s so tempting to want to add everything and the kitchen sink to your home page. You have news to publicize, events to promote, new product launches to announce, social media followers to gain, a blog to call attention to, a form to fill out, animations to demonstrate, and cool videos to display. Every time something important happens, you want to add it to the home page, right?
In this never-ending fight for home page real estate it’s easy to forget that the home page has one and only purpose.
What happens when you drive traffic through a Pay Per Click campaign to a landing page that doesn’t convert? You guessed right: you waste your marketing dollars because you pay for clicks that don’t convert. But how do you create the perfect landing page that converts? We’ve identified 5 elements of high-converting landing pages.
During a group discussion at an entrepreneurs’ event, a competitor pointed at me and said, “You do email marketing, right? I hate email. You know, those email newsletters companies send.” Quite offended, I thought to myself, “What’s wrong with email?”
Yes, it seems we are bombarded with email these days. Yes, email marketing gets a bad rap. Yes, some experts are boldly predicting the end of email marketing. Yet statistics say that email continues to be one of the most effective ways to get in front of existing and prospective customers and to drive sales. But not all email is created equal.
