I was talking to a web developer this week who complained about “more and more idiots” that visit a website he maintains for a client. His verdict was that if they’re not smart enough to do what he intended them to while on the site, they shouldn’t be visiting at all.

Well, I bet you’d have to reduce your visitor base to almost zero with that sort of thinking.

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Posted in Web Design, Web Development

“Social Media” is all the buzz lately. An unbelievable amount of marketers out there are branding themselves as Social Media Experts. Whenever a new marketing channel is created, it’s exciting, especially because others are dying: think print advertising. But what does this mean to your business? Should you add social media to your marketing mix?

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Posted in Marketing, Social Media, Web Design

When I interview a potential graphic designer, one of the most important questions I ask is “In an ideal world, what design projects would you work on?” Inevitably, they’ll pick one that is their favorite, be it print design, web design, or identity/branding design. So, I let them work on the projects that they enjoy most because I am a true believer in specialization.

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Posted in Marketing, Web Design, Web Development