These are times for the bold. If you want to stay in business, that is. All of a sudden, business isn’t rolling in like it used to. You have to try harder. Work harder. Market better. Some will get discouraged by it all, but others will get excited and see opportunities. The question is, which side are you on? Are you planning to stay in business or close your doors?

If you plan not only to stay in business, but to come out of this recession with a gain in market share and stuck-like-glue customers, it’s time to grab the bull by the horns, if you haven’t done so already. There are plenty of companies doing business during the recession. There are consumers spending money. There are industries that do just as well or better during recessions. Think health care, education, law, or anyone in outsourcing. Are you interested in selling to folks who are buying?

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