In these tight times, companies no doubt are reducing their marketing budgets, or at least are very careful about where and how they spend their marketing dollars. Online marketing generally, and e-mail marketing specifically, will continue to be one of the least expensive yet very effective ways to get in front of existing and prospective customers.

Read the rest of this entry »

Posted in Email Marketing

I read a newsletter written by Dan Kennedy, one of my marketing heroes, where he talked about using other industries’ marketing tactics for your industry. One often hears companies say “Well, what they’re doing is great, but it wouldn’t work in my industry.” That is often not the case.

Read the rest of this entry »

Posted in Marketing